
Parent Messaging
Learn how to send messages to parents, share documents or images, and reply to their responses.
Overview
Parent Messaging lets your school hold private, one-to-one conversations with parents and guardians directly inside WhitePenguin β no email or outside chat app needed.
Everything happens in the Communication section, which has two tabs:
| Tab | What It Shows |
|---|---|
| Messages | All one-to-one conversations with parents and staff, most recent first. |
| Announcements | Broadcast announcements sent to a group β separate from private messages. |
Each row in the Messages list shows:
- The person's name with a role badge β Parent or Staff
- For parents, the child's name and class underneath (for example, Jules Mandie β’ grade 2)
- A preview of the last message, or Attachment if the last message was a file
- The date or time of the most recent activity

How to Access
-
Admins
- Click Communication in the left sidebar.
- The Messages tab opens by default, showing every conversation in the school.
- Click + New Message (top right) to start a conversation, or click any row to open an existing thread.
-
Teachers
- Click Communication in the left sidebar.
- The Messages tab shows the conversations they are part of.
- Teachers can always reply to messages they receive β starting new conversations depends on their custom role.
-
Parents
- Sign in to the Parent Dashboard.
- Open the Communication section.
- Parents can start a new message and reply to anything they receive from the school.
Roles & Access
Access is based on custom roles. Your school admin creates custom roles for all users and controls exactly which permissions each role has β View, Edit, Create, and Delete β for every section of the system, including Communication.
What you can do in Parent Messaging depends on the custom role assigned to you:
- Roles with View permission for Communication can open the Messages tab and read conversations.
- Roles with Create permission can start new conversations and send replies.
- Roles with Edit or Delete permission can update or remove messages.
- Admins with full Communication access can message any parent and any teacher in the school.
- Teachers can always reply to messages they receive, even if their role does not allow starting new conversations.
Where to manage roles: Go to Settings β Roles & Permissions, then click + Create Role to build a new custom role, or select an existing role to toggle its permissions. Super Admin permissions are fixed and cannot be edited.
How to Create a New Message to a Parent
Click + New Message at the top right of the Communication page, then complete the New Message window:
-
Send To
- Open the Select recipient type dropdown.
- Choose Parent to message a parent or guardian.
-
Parent
- A second dropdown appears once the recipient type is selected.
- Pick the parent you want to message (for example, Adaeze Okafor).
- Admins can select any parent in the school.
-
Message
- Type your message in the Type your message⦠box.
-
Attach image or video (max 3) β optional
- Click the attachment link to add files β up to 3 per message.
- Each file appears as a chip below the box. Click the Γ on a chip to remove it before sending.
-
Click Send Message to send it, or Cancel to discard.
Recipient types available in the Send To dropdown:
| Recipient type | Who you can select |
|---|---|
| Parent | Any parent or guardian in the school |
| Teacher | Any teacher or staff member |

Replying to a Parent
- Open the conversation from the Messages tab.
- The thread header shows the parent's name, their Parent badge, and their child and class.
- Messages are grouped by day (Today, and so on). Messages you send appear on the right with a β once they are delivered.
- Type your reply in the Type a message⦠box at the bottom of the thread.
- Use the attachment icon to add a file, then click Send.

Sharing Images, Videos & Documents
- You can attach up to 3 files per message.
- Files can be attached from the New Message window or from inside an open conversation.
- Attachments appear in the thread as a preview card, with your message text shown underneath as a caption.
- In the Messages list, a message that contains only a file is previewed as Attachment.
Tips
- Use the search bar at the top of the Messages tab to find a conversation by name or class instead of scrolling.
- The role badge next to each name tells you instantly whether you are replying to a Parent or a member of Staff.
- Keep one topic per conversation β the full history stays with the parent, so it is easy to look back on what was agreed.
- Look for the β to confirm your message was delivered.
- Attach a photo or PDF instead of retyping long details, such as forms, reports, or permission slips.
- Use Announcements when the same information needs to reach many parents at once.
- If a teammate cannot see or send messages, update their custom role in Settings β Roles & Permissions.
FAQs
Admins with full Communication access can message any parent in the school. Any other user can send messages if their custom role includes Create permission for Communication.
Yes. Parents can create a new message from their dashboard and choose who to send it to, and they can reply to any message they receive.
Up to 3 images or videos per message. You can attach them from the New Message window or from inside an open conversation.
It confirms the message was delivered to the recipient.
Your custom role may not include View permission for Communication. Ask your school admin to update it in Settings β Roles & Permissions.
Your role may not include Create permission for Communication. Teachers can still reply to messages they receive.
Messages are private one-to-one conversations. Announcements are sent to a group of recipients at once and live on their own tab.
It shows which child and class the parent is linked to. If a parent has more than one child, the list shows the first child plus a counter, such as +2.
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